Here is the common situation of many startups. They have no money, but they have to do marketing.
What’s to be done? Instead of focusing on costly marketing methods, such startups must focus on low-cost marketing tactics.
Where marketing and engineering meet, growth hacking happens.
The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost.
Obviously, growth hacking isn’t free. Strictly speaking none of the techniques in this article are “free.” Anytime you involve people, employees of the company, there will be payroll and associated costs.
But here’s why these methods are so powerful. They don’t require a huge marketing budget. All you need is some time, some savvy, and the kind of focused and driven perspective that smart marketing requires.
Read the full story: “23 Marketing Tactics That Cost Time, Not Money.”