I’ve recently been reminded of an aspect of marketing that some people tend to forget about. Sure, there’s print advertising, social media marketing, word-of-mouth, and all of the other ways people can learn about your business. But there’s also this little thing called *public perception* that sometimes flies under the radar. If you own, manage, […]
When most people who have a website for their business, nonprofit, or persona are asked about their domains, nameservers, hosting, and email, they respond, “I don’t know what that all means,” or, “I don’t really understand how that all works.” While you don’t need to understand these things at an IT Guru level, having a […]
Did you know many small businesses get their first start at a farmers market? Farmers markets also help bridge the gap between rural and urban communities. In celebration of National Farmers Market Week, August 5-11, show your support by shopping at your local farmers markets and help keep the money you spend in your community. Find […]
Should your business consider video? Yes, the right marketing video can go a long way to help you promote your business. But have you considered things like explainer videos if you have a complex product or service, or training videos for new employees in a constantly growing / changing business? There are lots of ways […]
Photo credit: WDnet Creation/Shutterstock Google Analytics is an invaluable tool for businesses to understand their users’ online behavior. Customer preferences and behaviors are changing. While businesses have limited power to control these changes, Google Analytics is a world-class tool for in-depth analytics without any cost to users. With Google Analytics, you can identify page popularity, […]
This is a great, quick read from Lending Express for folks who are just getting started in a business. The 5 Worst Mistakes Small Business Owners Make You could have an ingenious product or service, enthusiastic investors, and the drive to succeed. But if you make these common mistakes, your business could run low on […]
Photo courtesy of Getty Images “Happy New Year!” And just like that, 2017 ended. After ringing in the New Year 2018, savvy content marketers know that it’s never too early to start planning for the year ahead. Here’s what to expect from social media in 2018 (and how to find success). 1) Generation Z on […]
Groupon posted a great article on hyperlocal marketing. Here are five tips to help you incorporate hyperlocal marketing into your small business plan to engage with and attract more customers. 1. Create a Website Back in the day, people searched the Whitepages to find local businesses. Today, they look up information on their computers and […]
When you’re growing your business, there comes a point when you can’t do it all. And, in fact, attempting to do so can actually hurt your progress. That’s because when you’re mired in the minutiae, you lack the time and energy to look at the big picture and focus on things like developing strategies, hiring […]
Thanks to the emergence of new media channels and a push toward measurable, quantifiable results, marketing as a discipline has changed rapidly over the past couple of years. “These changes are part of the evolution away from marketing simply as art into a hybrid of art and science,” says marketing executive and author Adele K. […]
It’s easy to throw yourself straight into your next video project, but without a clear strategy you risk wasting time, money, and the ongoing engagement of your audience. Here are the top four things to consider when putting together your next video marketing strategy: Understand your audience When I started making videos, back in the […]
Reach your full potential as an entrepreneur by outsourcing and become an industry leader one small step at a time. Here are 10 reasons to consider outsourcing now: You are an entrepreneur and growth is in your genes. You are an entrepreneur and growth is in your genes. You have more work than you can […]
In March of last year, a new program debuted in Fauquier County that aims to engage, equip, and connect the leaders in our community. Following the success of similar leadership programs in Fairfax, Loudoun, and Prince William, Leadership Fauquier officially launched its inaugural class after Sarah Yakel, Founding Partner at Meridian Financial Partners, and Joe […]
Pour yourself a fine glass of whiskey and enjoy this jazzy infographic on social media below from the fine folks at Rank, a Canadian Creative Media Agency. Read the full report: “Social Media Explained with Whiskey.”
Here is the common situation of many startups. They have no money, but they have to do marketing. What’s to be done? Instead of focusing on costly marketing methods, such startups must focus on low-cost marketing tactics. Where marketing and engineering meet, growth hacking happens. The beauty of growth hacking is that it engages alternate […]
