A common misconception regarding social media marketing is that search engine optimization (SEO) plays no role in the practice. In this blog we’ll explain how the two are linked and what you can do to turn this into an opportunity.
Google has its eyes on all your online marketing efforts. Whether you update your website or post new content, Google will factor it into your page rank. Social media is not excluded from Google’s jurisdiction.
There’s still no clear formula concerning how Google weighs social media in its algorithm, but its general effect is clear. From what we can tell, relatively important social media activities affect your SEO.