Seventy percent of companies say it’s cheaper to retain an existing customer than to acquire a new one, according to a report. And they are right: acquiring a new customer can be five times more expensive, which is hopefully enough to convince you that customer retention should be on your radar at all times.
So how do I retain customers you might ask? The answer is simple: mobile marketing. Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.
Here’s how it’s done:
The right place, the right time
Mobile devices draw tons of information from users. Some of this information, such as geolocation, can be instrumental in optimizing your brand’s mobile product specifically for consumers. Knowing where consumers are allows marketers to offer users content that’s relevant to the situation they’re currently experiencing.
Fresh content and exclusive deals
To ensure users don’t lose interest in your app, introduce new content as often as possible. Whether it’s cool music, text, visuals or attractive deals, these kinds of elements will ensure users keep coming back for more.
Engage and interact
The best way to turn any consumer into a loyal one is to make them part of your brand. On mobile, this has become easier than ever, and user-generated content (UGC) is the name of the game.
Read the full report: “3 Ways to Use Mobile Marketing to Keep Customers Coming Back.”