Every month, various reports and surveys reveal more data about the trend toward mobile marketing in the advertising space. The Interactive Advertising Bureau (IAB) released a report this week showing global mobile advertising revenue hitting $32 billion in 2014.
North America was the fastest-growing region, growing 76.8% year-over-year and holding almost a 45% share of the $32 billion total. eMarketer estimates that number will increase by 50% to $28.72 billion in 2015.Mobile display ads grew 88.1%, and represented $15.1 billion or 47.4% of total global mobile advertising revenue in 2014.
Social giants Facebook and Twitter reported that mobile spending in Q2 made up 76% and 88% of their total revenue.
Read the full report: “Mobile Spending to Increase as Revenue Surges.”