Advertising on the radio or on television can be a great way to reach people. Most stations have excellent research data into their demographics, and can provide remarkable return on investment. Most listeners and viewers have favorite stations, making it easier to achieve repeated exposure. Stations also often include additional opportunities like digital and social media exposure, inclusion in their station newsletters, and even promotional sponsorship of station events as part of a robust radio or TV campaign. When the right product or service is paired with the right station, it can yield tremendous results.
TALK 19 MEDIA’S BROADCAST ADVERTISING EXPERIENCE
Owner and Media Director Tina Harlan had an extensive career in the 1990’s and 2000’s Washington, D.C. radio scene. Known in the radio industry as Tina Scott, she was a highly successful Senior Account Manager for numerous radio stations that included WTOP, Mix 107.3, DC101, WMAL, and Hot 99.5, as well as conglomerates like Radio One, Clear Channel (now iheartmedia), and Cumulus. We also have relationships with Comcast Spotlight , Pandora, WJLA, and Sirius XM satellite radio.
PLANNING FOR RADIO AND TELEVISION ADVERTISING
When planning a radio or television campaign, it is important to understand that frequency to your target audience is key. Running an ad once a week for a month won’t yield results. Running the same ad 20 times per week for two months increases the reach exponentially. Because of this, it is important to plan out your strategy and budget parameters well in advance, and make use of all relevant opportunities that the station has available.
TALK 19 MEDIA’S UNIQUE POSITION
Because of the deep relationships we have with the Washington D.C. broadcast industry, we are able to negotiate excellent rates with most stations in the metropolitan D.C. area. Additionally, Talk 19 Media doesn’t always take the industry-standard commission approach. Depending on circumstances that vary from client to client, we are often able to make your media buy more affordable by assessing our fees differently. This is just another way that we try to make effective advertising more affordable for small business.